In today’s competitive business environment, having a well-crafted website is essential. It serves as the initial point of contact for prospective customers seeking your services. However, the real challenge lies in driving traffic to your website and capturing the attention of potential customers.
The majority of new customers discover websites through search engines. When a potential customer enters a search term, the search engine provides a list of websites that align with that query. It’s important to note that most users tend to choose from the websites displayed on the first page of search results, with approximately 70% of them opting for one of the top five selections.
Understanding this behavior is crucial for every website owner, regardless of their offerings. Achieving a prominent position on a search engine’s first page should be a top priority, as it directly impacts your online visibility and success.
Creating a website that appears on page 1 of any search engine requires a series of technical and content enhancements known as Search Engine Optimization, or SEO.
What are the 10 Most Important Factors in Getting a Website to Rank on Search Engines?
Relevant and High-Quality Content: Create valuable, unique, and well-written content that aligns with users’ search intent and addresses their queries effectively.
Keyword Optimization: Research and incorporate relevant keywords naturally throughout your content, including in the page title, headings, meta tags, and within the body of the text.
Backlinks from Authority Websites: Earn high-quality backlinks from reputable and authoritative websites in your industry. These links act as a vote of confidence for your website’s credibility and can significantly impact search rankings.
Page Loading Speed: Ensure your website loads quickly on all devices. Optimize image sizes, minify code, and leverage caching techniques to improve loading times.
Mobile-Friendliness: With the majority of internet users accessing websites on mobile devices, having a responsive design that adapts to different screen sizes is crucial for both user experience and search rankings.
User Experience (UX): Create a user-friendly website with intuitive navigation, clear structure, and easy-to-use interfaces. Engage visitors with compelling visuals, accessible content, and interactive elements.
On-Page Optimization: Use proper heading tags (H1, H2, etc.), and descriptive URLs, and optimize meta tags (title tag, meta description) for each page. Make sure your website is easily crawlable by search engine bots.
Social Media: Engage with your audience on social media platforms and encourage social sharing of your content. While the direct impact of social signals on search rankings is debated, social media can indirectly contribute to brand visibility and link acquisition.
Secure Website (HTTPS): Switch to HTTPS protocol and obtain an SSL certificate to encrypt data transmission between your website and users. Search engines prioritize secure websites and may penalize non-secure ones.
Website Authority and Domain Age: Building a strong online presence over time contributes to your website’s authority. It takes time to establish credibility, gain backlinks, and develop a track record of valuable content.
Why We Love WordPress
The Team at Delta 25 Technologies Loves WordPress!
We love WordPress because it allows website owners to get their content ranked in search engines due to:
- Limited Requirements for Technical Resources
- Most Secure Platform for Most Website Owners
- Widest Range of Quality Enhancements (Plug-Ins)
- Highest Quality SEO Enhancements that Really Work
- Self-Maintenance by Website Owners
- Easiest to Create Traffic Driving Content (critical)
The Team at Delta 25 Technologies Loves DigitalOcean!
We believe that DigitalOcean is an excellent choice for website owners. Our philosophy is centered around allowing website owners to focus their time and resources on content creation, rather than being burdened by maintenance, backups, and recovery.
We also prefer the safety and security of Virtual Private Servers or VPS, versus the more common “Shared Hosting”. With Shared Hosting, your website is “Shared” along with a long list of other websites. This slows down website loading and can be a real problem if a “neighbor website” serves SPAM or other nefarious activities. With a VPS, your content and reputation are far better protected.
Having worked with numerous clients over the years, we have found that the intuitive nature of DigitalOcean’s Dashboard is particularly well-suited for those who lack a dedicated technical team. Unlike many other hosted website providers, DigitalOcean customers have the freedom to choose their preferred Data Center, providing a crucial advantage for SEO.
The proximity of your Data Center to your customers plays a vital role in website loading speed, which directly impacts your website’s ranking and enhances the overall customer experience.
Furthermore, recovery is a critical consideration, especially for novice website owners. When working on content creation, implementing enhancements, or undertaking various activities, it’s highly likely that you may want to revert something you’ve done. While this can sometimes be a complicated process, DigitalOcean’s SnapShot feature allows users to easily and reliably return to a previously saved state.
If you have experience using cPanel, you understand how complex and often unreliable the recovery process can be. When it comes to restoring your website, nothing compares to the simplicity, reliability, and ease of selecting a Snapshot with DigitalOcean. Within minutes, you can get your website back up and running smoothly.
The DigitalOcean Dashboard simplifies the process of taking a recovery snapshot and utilizing the snapshot feature is, by far, the easiest among all the website hosting services we have encountered.
Click the link below to get up to $200 of credit
on the DigitalOcean platform,
and Yes, we do get a referral fee:
Getting Your Website Ranked
From the viewpoint of content creation, we think this is the greatest challenge for most website owners, new and experienced.
In our experience, the key factors here are the following:
- Meaningful content on your website: Your Content needs to deliver value to your prospective customer. In SEO terms, this is referred to as “Original Content”. The content on your website needs to contrast with your competitors and deliver something unique. Knowing your competitors is crucial in understanding this part of content creation. Providing an educational component is a potent method for creating “Original Content”. Our Team focuses on this type of content creation, and we encourage website owners to utilize video content, attractive media content, and webinars to boost website rankings.
- Social media Presence: This is a must-have and is one of the most cost-effective methods to get your website ranked as high as is possible. Popular social media platforms are free, and reach more potential customers than virtually any other medium. Choosing what to post where is important, and our Team will guide you in understanding what goes on Instagram, Facebook, and LinkedIn which are our favorites.
- Video and Webinars: With the advent of AI, producing quality video content is easier than ever. Then, hosting your content on sites such as YouTube® is a great way to enhance your website rank. Webinars are a useful tool to highlight and educate your website, services, and products. Hosting a webinar can be done without cost or expensive equipment, and serve as an effective educational tool, delivering the all-important “Original Content”.
- Backlinks: This concept tends to be confusing for many website owners, but it doesn’t need to be. In simplest terms, you need to get your website mentioned and linked to other people’s websites. This can be a challenge, and our Team will help you uncover opportunities to get exposure for your website.
When it sounds
too good to be true:
The Team at Delta 25 Technologies gets SEO ranking results by stringently following Good Content Practices. There are really no shortcuts, cheats, or “hacks” that will skip these steps. Sure, lots of companies make promises, but in truth and reality, search engines know about SEO hacks and will actually penalize you when you attempt to use them.
Our Team will guide you along the proven pathway, and We Get Results!
Our Teams Workflow:
Whether your website is new, or you are looking to improve your rankings, step #1 is meeting with you to understand your website goals, content, and technical details. Once we have an understanding of where you are, what you have, what is working, and what is not working, our Team will get you along the right path.
Winning Search Queries
Winning search queries is about crafting web content that connects with users and stands out in search engine results. It involves researching popular keywords and using them strategically in website content, tags, and headings. By creating valuable, engaging, and relevant content that matches what users are searching for.
Understanding Search Queries: This is the crucial first step in getting traffic to your website. Search engines organize their results based on search Keywords. Ensuring that your website contains relevant and meaningful content that matches Keyword searches gets your website listed in a search query.
This involves researching popular keywords and using them carefully in website content, tags and headings. In order to drive traffic to your website, it is important to understand how search engines work and how they organize their results based on search keywords. Therefore, creating valuable and engaging content that matches users’ search queries is crucial in making your website visible and easily accessible.
How We Can Help?
This is where planning and understanding really pay off. Getting your content to be relevant, meaningful, and engaging sets the stage for everything else. Planning sets the groundwork for your social media posting, blog posting, backlinks, and analytics research.
Beginning with the foundations of what you want to achieve, will get your website ranked and your web pages listed during a search query. Together, Our Team and Your Team will create:
- Meaningful and Relevant Keywords
- Engaging Content for Social Media
- Attractive Blog Posts
- Collaborative Backlinks